Donut to the Divine

A Cult

A design school project: Create a concept for a cult, design and brand.

“A donut a day keeps the doctor away. Because we all know that what doesn’t kill is makes us stronger and we aim to prove this point. Health vs. Happiness? What really ensures longevity? We believe in happiness, indulgence and joy as a vehicle to everlasting life and as such pledge and commit to that few moments of sweet, melt in your mouth bliss each day. Deathless, Perpetual Bliss…. Praise the Almighty Donut! Join us!”

Sponsored by American Sugar Refining Inc.