What could be more fun and better experience than creating packaging for a candy company? Exel Pak in Los Angeles, CA provides both seasonal and everyday bulk candy and treats, made extraordinary with specialty packaging, to some of the big name stores like Home Goods and Ross under a subdivision called “Snack Snob.”
I was able to use my graphic design and illustrative skills to create packaging that was creative and enticing, cute and scary enough to tempt even the most health conscious of shoppers to indulge in that extra purchase. And lets face it…as all good designers know, a gummy bear is just another gummy bear until the packaging catches your eye.
