Snack Snob
Packaging Design
What could be more fun and better experience than creating packaging for a candy company? Exel Pak in Los Angeles, CA provides both seasonal and everyday bulk candy and treats, made extraordinary with specialty packaging, to some of the big name stores like Home Goods and Ross under a subdivision called “Snack Snob.”
I was able to use my graphic design and illustrative skills to create packaging that was creative and enticing, cute and scary enough to tempt even the most health conscious of shoppers to indulge in that extra purchase. And lets face it…as all good designers know, a gummy bear is just another gummy bear until the packaging catches your eye.
Products on shelf at Homegoods
Illustrated bear outfit designs before production- Outfits for bear vessels (summer themed)
Illustrated packaging for bear vessels selling Halloween themed candy.
The next project is for a rectangular clear plastic candy vessel and Homegoods wanted the packaging artwork (applied to the clear plastic box as a sticker) to have illustrated Halloween monsters emerging from coffins with the nutrition information on the sides. I was able to see them on the shelf at Homegoods
I also created labels for square and rectangular clear plastic candy boxes for Ross and a Day of the Dead header card which I illustrated details of for Ross.
